“Let’s turn Dubai into the world’s most active city!”

H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum

Crown Prince of Dubai. October 2, 2017.

Just Play is a sports and leisure management company, providing activities for all ages and abilities. Our owners play an active role in the development and performance of the company, sharing their passion for sports that runs through everything we do.

Chairman’s message:


“We share His Highness’s desire for a healthier, happier society. Our vision is to be the number one sports management company in the Middle East, supporting the 2021 UAE Vision for an active, healthy community.

We will achieve this by delivering our mission; providing valued sports services and active leisure experiences to our customers, including government departments, companies, individuals and families.”


Just Play Sports Academy LLC is a part of the Pearl Coast Investments family.

Meet Our Coaches

Here are just a few of our team waiting to make sure your child has the time of their life this summer!

Anouar is our CEO and also one of our football coaches. Passionate about sports and healthy living, if he’s not on the pitch you’ll find him on a tennis court.

Gabriel is one of our football coaches, with British and Asian coaching qualifications. He brings a wealth of experience of professional football, having a successful career across Africa, Europe and the Middle East.

Amy is our Head of Gymnastics, and is a qualified Level 2 club coach who has taught gymnastics to thousands of children from 18 months to 18 years old.

Coach Mo is Head Coach for RIT University football team, as well as coach for some of our advanced squads. He can also always be found at our events, ensuring a fun and safe experience.

An FA qualified coach, Ben was born and grew up in Dubai and has coached thousands of children of all ages across the Emirate.  Ben is Head of School Activities.

Coach Ameen is one of our most popular coaches, with responsibility for our U7 and U8 advanced teams as well as the development of players across our academy.